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Website optimisation and marketing (SEO) |
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Are you generating enough enquiries through your website?
Is anyone visiting your website?
Was the development of your website a waste of money?
If you have found your way to this page of our website, then we guess your website is not living up to your expectations. We guess you were thinking that a website sounded like a good idea at the time but it hasn't delivered the results you where hoping for.
Oxygen Tank’s search engine optimisation packages offer your business an affordable way to have a website that brings the type of customers you are looking for to your doorstep.
The web is constantly evolving and now more than ever before it is crucial that you have a strong web presence. A recent poll confirmed there are 1,407 Billion people now accessing the Internet and searching for products and services online. With the web becoming the common place to access this information 24 hours a day, 7 days a week, your website now finds itself in a unique position, that of creating the first impression. If your website contains out of date information, is poorly designed, hard to navigate and is not listed on search engines like Google, MSN and Yahoo for search terms that are relevant to your products or services, then we are confident in suggesting that the majority of traffic you are receiving to your website is from your existing client base, probably looking for your phone number or address!
The Internet is now a powerful research and purchasing tool that should not be under estimated and should find itself an integral part of your marketing strategy. With this in mind you could be missing out on thousands of potential new customers every month!
Here at Oxygen Tank we can take your existing website and remodel it using a variety of search engine friendly treatments, these will increase the traffic to and enquires from your website. With monthly reports we can show you exactly how many visitors you have had and via what methods they are finding your website thus giving you a clear overview of the campaigns’ success.
We can help you understand the internet and advise you on the best methods to market your website helping you grab a share of the thousands of potential new customers that at the moment can’t find your website and as a result end up using your competitors. Listed below are some of the more common website problems.
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A list of common problems…
Hard to navigate
Your website is probably easy for you to navigate, as you are no doubt familiar with it, but can a new customer find what they are looking for with ease and within the two click or ten second rules.
Poor navigation is a common issue and will leave users frustrated and annoyed. Long-winded processes can lose you business, for example a website that has 5 pages for its registration page will lead to many users abandoning the process. Each process on the website should be quick and efficient.
Poorly designed
Website design and navigation is now as important as a glossy brochure. In most new business situations a potential customer will research your suitability as a supplier via your website. This means your website is now creating the first impression of your company and acts as the powerful tool to confirm your credentials.
A poor design will immediately create a bad impression and will likely result in a lack of confidence in your ability, resulting in them turning to your competitors for peace of mind.
Not search engine friendly
Getting your website on that first page of a search engine like Google is key! A website that is not search engine friendly will find it difficult to obtain a high amount of natural search engine traffic. This will seriously hinder its success, as the majority of a website's conversions are obtained from this traffic source.
A website that is not targeting the right keywords and phrases will not obtain the right users and will have a low conversion rate. It is vital that keyword research is implemented on every website as this will lead to strong enquiry rates.
Lack of website marketing
Your website needs ongoing marketing to get it in front of the right demographic audience. Lack of marketing and poor distribution of a website marketing budget will result in low volumes of traffic.
Even a small weekly budget can deliver potential customers if used wisely. We can hand pick marketing search terms to insure that we only send you potential customers that are searching for your products or services.
Out of date information
A website can be quickly updated with no downtime unlike traditional print based marketing. Therefore there is no excuse when in comes to the content of a website. Regular updates on your website are seen as a positive action when search engines are working out who ranks higher than who.
If your website is not performing and not bringing new business through the door, you need our help we have affordable website packages that will improve the performance of your website. For a free website health check please call us today on 01244 340 191 and discuss your website with our friendly team.
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5 page Website Marketing Package
Our Gold website design package makes your website search engine friendly, which in turn will help to drive customers to your website. To find out more about our Gold website design package please click here. |
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Advanced Website Marketing
If you’re looking for a high level of optimisation, we have many further services we can offer. When working with client at this level we find that every client’s requirements are different and therefore we mould an SEO program that best fits your company, product, service and budget. To find out more about our comprehensive SEO service please click here. |
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